How Food & Bev Brands Get Built, Vol 2
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April 28, 2026 at Local Economy in Oakland, CA
Local Economy, Oakland, California
What does it actually take to build something in food and bev? This edition looks at what happens between having a great idea and having a real business.
We're joined by La Cocina, the SF-based food business incubator that has spent 20 years giving women, immigrants, and people of color affordable kitchen space and a real shot at building something, and Natalia Flores of Flor de Chile, who moved from Yucatán to San Francisco, missed the flavors she grew up with, and started making chile mix in her kitchen until it became a business. One built the infrastructure. The other used it. Both have something to say about where the support ends and the hard part begins.
Hosted by Margarita Florez Vasconcelos (Showoff) and Marisa Sanchez-Dunning (If Only Creative), this series is about the origin stories nobody tells and the people who showed up when it mattered. Conversation, Q&A, then stay for snacks and the conversations that happen after.
Vibes: Unvarnished, founder-y
Featuring:
Local Economy, Margarita Florez Vasconcelos
Date:
April 28, 2026
Time:
7:00 PM
9:00 PM
Participants & Organizers
Event website: https://luma.com/fxnlqui1
Event type:
Workshops and Education
Originally posted to:
Rockridge District Association Events Calendar
Published: Apr 16, 2026 10:17 PM
Local Economy is a small, flexible community space on the College Avenue stretch of Rockridge, a few doors from East Bay Booksellers. It looks and feels like a bright neighborhood storefront set up for people to gather rather than a traditional venue. Inside, most things are organized around a long central table where talks, workshops, book clubs and game sessions all happen in close quarters. more...
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